10 factors determine how much profit you will make from your AdSense participation.
1/How much traffic your site gets
2/How many pages on your site host AdSense ads
3/What the click thru rate from each page is
4/What the value of each click is
5/How many ads appear on each page
6/Where these ads are located
7/What format these ads are in - size, location, layout and color scheme
8/Google's fractional pay out rate
9/How much of your site's traffic is from new as opposed to repeat visitors.
10/How valuable Google regards your site.
Adsense will based on the above measurement for that particualr site payout. Seems like a lot of factor take into play that need to be take into consideration. I will highlight content and page ranking (PR) as the most important factor.
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